If an e-business is not publicly held, then the question of valuation becomes more complicated. Whereas the market value of a publicly held company is determinable through stock prices and readily available accounting information, the market value of an entrepreneurial e-business is not readily available.The value of a privately owned Internet
company can be measured with methods that are appropriate for entrepreneurial businesses in general.The challenge is to identify practical, available measures that can be used as proxies for value creation of small and entrepreneurial businesses, which are not publicly traded.5 (more…)
