Pro Forma Information in Press Releases

[...] In its simplest form, creating an association or link is to connect the event you need to remember with something you already know. Another approach is to visualize and connect pieces of information into a story or action sequence. For example, if you need to take your dog for a walk, pick up your dry cleaning, and then call a friend, visualize your dog picking up your clothes between his teeth and handing them to your friend. If you are facile with language or have poetic ability, you can use letter or word links or rhyming associations to help you remember. If you are in the habit of doing this, you clearly prefer to tap into your auditory over your visual memory. [...]